If you have a mind to advertise on the internet for your business, website, or whatever else, you might have already heard about Google AdWords. It’s something that’s been around for quite some time, but there are still too many people who don’t have the slightest clue as to what it is and how to best take advantage of it. Luckily for you, that’s what we’ll be talking about today.
Made By Google
Naturally, as you might have already surmised given that the name is on the thing, AdWords is a product of Google. Basically, it’s a service that was created in order to help businesses and private individuals purchase ad space on the single largest search engine site in the world. Considering just how many users come to Google to type up every single query they have every single day, it’s understandable why anyone would want their businesses to benefit from that kind of exposure.
Also, since this is something that’s made by Google, it also presents you with the advantage of getting considerable support from the search engine company. This is really important because products or services made by Google are obviously going to be prioritized by Google.
All About The Keywords
If you’re wondering where the “Words” in AdWords come in, the whole system largely depends on keywords. Basically, your exposure depends on a certain word or arrangements of words that will trigger the appearance of your ad. This is the rub and where you really need to be careful.
Each keyword that you choose will cost you money every time it is clicked thanks to a system known as cost-per-click (CPC) and different keywords have different prices. Obviously, the price increases with the value of the keywords, where the best ones will push your site’s results higher on the page. So, you have to be prepared to pay the costs every single time somebody clicks on the keywords and are taken to your website.
If you think that the traffic and the ranking that you get is enough to justify the cost of the keywords that you get, then go right ahead. Just be sure to weigh the benefits against the costs appropriately.