Google AdWords was launched back in October 23, 2000. At the time, the company only had about 350 advertisers that chose to board the hype train. In 2015, that number exceeded 1 million and kept on rising. This is how Google managed to generate a whopping $60 billion through the service.
For the longest time, AdWords was Google’s premier source of profit and even now, it still occupies a considerable chunk of the company’s annual income. It was also instrumental in sparking a new revolution in advertising, one which effectively helped spur the end of traditional mediums such as newspapers, TV commercials, and even magazines.
How It Began
At the time of its launch, AdWords only had a few hundred advertisers coming out of beta. Larry Page, one of the founders of Google sold the idea on the premise that the service was on the cutting edge of technology, and he was right. AdWords completely changed the landscape of advertising. Instead of having to rely on advertising agencies, businesses could now customize their ads themselves.
Months before the launch of Google’s biggest cash cow, however, it actually already had another ad service running called Premium Sponsorships. However, in just a few years, AdWords completely swallowed it up, taking the number one spot.
A Measly 20 Million Searches
Back when Google brought AdWords out of beta, it was only getting about 20 million searches on its search engine every day. That might sound like a lot, but it’s a pittance compared to the 3 billion that the company is now handling on a daily basis. Those aren’t even Google’s only source of ad revenue.
After acquiring YouTube, the tech company hit the jackpot with a golden goose that just kept on laying eggs. Before this, though, Google already had quite a few other services in play. These days, such services include AdMob and Google Display Network, all of which are integrated into the Google AdWords service.
So there you have it, more than 16 years of catering to businesses and helping them reach maximum exposure to their target demographic, and earning billions as a result. With the mobile landscape growing, Google is poised to make even more money.