Just because you have access to Google AdWords, this does not mean that you shouldn’t do anything else. Like everything in the world, there are ways for you to make sure that you are getting the best results possible through the service that you can. The best way to do this is to get everything right from the start.
Setting up your Google AdWords account requires a Gmail account and you can use either a personal one or one created specifically for your AdWords profile. Wise men say that the latter is the better option simply because it makes you less likely to encounter account problems in the form of viruses, malware, hacking, or just disorganization.
Setup is fairly straightforward once you have your Gmail account since the information you need to provide are quite standard. However, structuring your account can present you with quite a few choices.
If you are running a single campaign, for example, setup is a breeze. For multiple projects that you’ll be running at the same time, though, it’s a little less so.
What you want to do is to create individual campaigns for all of the projects you are running, and then assigning keywords, texts, and landing pages to each on an a separate basis. The division itself is up to you, but geographical factors, the nature of the business, or types of products and services are acceptable frameworks.
Keywords Will Make Or Break You
Since Google AdWords heavily relies on your choice of keywords in order to benefit you most, it only makes sense that they would play a significant role in the results that you are going to get. High quality keywords that cost a fortune will not guarantee optimum traffic flow. What you need to do is research which keywords work best for your particular campaign, ad group, and offers.
There are plenty of keyword research tools on the internet, some of which are free such as those from Wordstream. There are also tools that you need to pay for with a modest amount, but they are not a guarantee of success either.